Fashion Futurists Are Betting On Lab-Grown Materials, But Should We Buy the Hype?

Cotton without fields, fur and leather without slaughter—yes, there’s a lot of hype around lab-grown fashion, which aims to bypass the environmental impacts of the mimicked “real things”. Propped up by recent investments, startups are under pressure to scale, bring down the costs, and prove the sustainability metrics of these largely untested materials that the industry could soon rely on to meet its ESG goals. Written for Good On You. Read here >