Do you spend your days on Zoom calls, do all your shopping online, or spend your evenings building your dream world on The Sims? Like never before, a huge part of our lives are being played out online. It was only a matter of time before fashion brands started to dress our online personas.

While 2019 saw calls to cancel fashion month altogether, 2020 has seen the seasonal schedule evolve into a gender-neutral, part-digital part-physical affair. Megan Doyle speaks to three emerging designers about how the shift online is democratising fashion, promoting inclusivity in an infamously exclusive space.