Patagonia's Bold Move Sets A Precedent For Fashion Moguls Everywhere
The brand's founder has donated his company to two environmental organisations
Inside the Great Mall Rebrand
As the world emerges from the pandemic more environmentally conscious and spending more time and money online, what exactly is the shopping mall’s purpose? And can malls adapt to this value shift fast enough to survive?
Fast Fashion is a Master Manipulator – Here’s How
Fashion brands have become master manipulators at getting us to spend money. They do it by tapping into our subconscious brain, using every trick in the consumer psychology playbook to convince us that the more we buy, the better off we’ll be.
What Happens to Clothes You Return? They Might Get Trashed
If you’ve been shopping under the impression that your returns end up back on a brand’s virtual (or actual) shop floor, what really happens to them may surprise you.
Adaptive Clothing Will Be the Next Big Ethical Fashion Trend. Here Are Some Indie Brands We Love
The market for adaptive fashion is largely untapped, even though it has an expected global value of $349.9 billion by 2023. Here are some indie brands leading the way.
Is It More Sustainable to Shop Online or in the Store?
Do those boxes arriving at your front door make you feel guilty? We looked into the research on whether shopping online or in-store is more sustainable. The answer is: it's complicated.
Does B Corp Certification Mean Fashion Brands Are Sustainable and Ethical?
Consumer ethics are becoming an increasingly large factor in how we spend our money. But how to know if a business is actually ethical? B Corps claim to provide the definitive answer. Does a B- Corp certification really mean a business is trustworthy, sustainable and ethical?
2019’s Biggest PR Blunders: Have Luxury Brands Learnt their Lessons?
It’s not just reputation or cultural credibility on the line. Brands stand to lose millions in potential profit by failing to do their due diligence as increasingly unforgiving customers vote with their wallets.
Inside the Rise of Second-Hand Luxury Watches
Millennials and luxury conglomerates are embracing the boom in the second-hand sector, rethinking the way we purchase and own luxury goods.
Turbulent Times in Australian Retail
Heritage retailers and global e-tailers are locked in battle for the Australian consumer, pitting old guard against new guard while fashion brands get caught in the crossfire.
Sustainable Fashion Takes Charge in Australia
Australia's fashion industry is turning to sustainability to reshape its perception on the global stage.