Would you look at your favourite jumper in a different light if you knew the exact sheep who provided its wool? Would you care for it differently if you could go online and watch that sheep wandering around a field in New Zealand? This, in a nutshell, is the premise behind Sheep Inc.

Denim is notoriously unsustainable. So how do you build an environmentally conscious denim brand from the ground up? It’s a question that creative director Pete Hellyer asked himself last year when the pandemic put on hold his work as a freelance creative director.

Demand for ethical jewellery is on the rise, especially in the fine jewellery category, where precious stones are more commonplace. Meet Kimaï, the brand turning their back on the traditional diamond trade in favour of the lab-grown variety.

As fashion confronts its huge textile waste problem, some of the most promising solutions are closer to home than you think.

As more brand-name sustainable fabrics are launched, fashion brands are jumping at the opportunity to incorporate them into their products. But buyer beware, they’re rarely the sustainability silver bullets brands would have you believe.

Fashion’s carbon footprint has been a key issue in 2020, and with increasingly innovative solutions to this growing crisis on offer, the fashion industry is paying attention.

Have you noticed the rise of a new generation of IG accounts, influencing through education rather than centring themselves in their content? Megan Doyle speaks to a few of Instagram’s self-elected sustainability spokespeople to understand why (and how) they set out to condense complex eco-issues into digestible posts.

Do those boxes arriving at your front door make you feel guilty? We looked into the research on whether shopping online or in-store is more sustainable. The answer is: it's complicated.

In September, the PayUp Fashion movement published a manifesto of 7 actions, co-created by garment workers, union leaders, and activists, that offer a framework that could revolutionize garment manufacturing from the top down. Action 2 of the demands is to Keep Workers Safe.

Fuelled by consumer demand, the jewellery world is in the midst of transformation, with a huge growth in ethical and sustainability initiatives across the industry, led by emerging designers, precious metal and stone traders and industry-leading brands.

From stylist and editor to clothing designer, Beatrix Taylor's latest project sees her take on the world of plant-based leathers with her burgeoning accessories brand, Kairi London

While 2019 saw calls to cancel fashion month altogether, 2020 has seen the seasonal schedule evolve into a gender-neutral, part-digital part-physical affair. Megan Doyle speaks to three emerging designers about how the shift online is democratising fashion, promoting inclusivity in an infamously exclusive space.

We’ve all heard the phrase voting with our money, but when it comes to investment, how can we ensure that where we put our money is doing good? Megan Doyle investigates the rise of impact investment and what it means for the sustainable fashion industry.

In recent months, global outrage over the discovery that Turkic-speaking Uighur Muslims in China’s Xinjiang region have been forcibly involved in creating textiles for major fashion retailers around the world has highlighted the very reason why transparency is crucial for the future of the industry.

“Made in America” was once synonymous with fair wages, decent working conditions and quality clothing, but for garment workers in Los Angeles, the heart of domestic clothing manufacturing, that’s no longer a given. It may have taken a global pandemic, but the misconception that fast fashion brands only exploit garment workers in far-flung countries has finally been shattered.

From the education system right through to the industry, the impact of a systemic knowledge gap between consumers and clothing ripples outward and informs how we engage with fashion for the rest of our lives. Megan Doyle looks at how a revival of sartorial skills and knowledge could be the key to building a more sustainable relationship with our wardrobes for generations to come.

Consumer ethics are becoming an increasingly large factor in how we spend our money. But how to know if a business is actually ethical? B Corps claim to provide the definitive answer. Does a B- Corp certification really mean a business is trustworthy, sustainable and ethical?

The industry has faced Brexit, political turmoil, environmental crises and now COVID-19. What does it take to protect and future-proof businesses against unforeseeable global uncertainty?

It’s not just reputation or cultural credibility on the line. Brands stand to lose millions in potential profit by failing to do their due diligence as increasingly unforgiving customers vote with their wallets.

With a passion for responsible design, Christopher shares his thoughts on the current sustainability conversation in the industry, as well as sharing his advice for graduates and what he’s looking out for at GFW19.